Disciplined in every other part of your life, but still sliding back with your health?
Icarus Project is executive health coaching for senior executives, founders and business owners across Australia. We test your blood with our own panel built for men over 40, build your nutrition and training around your actual life, and stay in your corner until the results hold.
1,000+
men coached
15+
years coaching
14kg in 118 days
Damon, 48
A health system for successful men who are done guessing.
You've built something most people never will. Your health hasn't kept up.
A trainer sees you for an hour. Who looks after the other 23?
Diets and apps hand out generic rules without looking at your blood work. So you end up guessing.
You already have the discipline. Put it behind a system built around your life, with someone who keeps it on track.
What you get
01
Your private blood panel.
50+ markers, measured against optimal ranges, not “normal”. We find what’s holding back your energy, weight and recovery.
02
Your nutrition strategy.
Precise targets built around business dinners, travel and the way you actually eat.
03
Your training program.
Efficient sessions written for your gym, your home or your hotel room.
04
Your plan, wherever you land.
New city, new hotel, same standard. Your coach adjusts the plan around every trip.
05
Your Biometric Dashboard™.
Sleep, recovery and stress, tracked every week. Your plan moves with your numbers.
06
Your Executive Health Coach.
Coaching built on elite sport. One-on-one calls, video reviews and direct access to Shannon.
He knew more about performance than almost anyone.
Damon was the physiotherapist for Great Britain's Olympic weightlifting team at the 2012 Olympics. Today he runs physio clinics around Australia and has two kids. He knew exactly what to do. Getting it done inside a life that full was the hard part.
We built his plan around his blood work and his real schedule. He lost 14kg in 118 days and got into the best shape of his life at 48.
Built for one kind of man.
Senior executives, founders and business owners with high standards and long hours. Health is the one thing still unsolved.
If you want a quick fix or a cheap app, Icarus isn't for you.
Your health is the last unsolved problem. Solve it with a system.
Apply now. We'll talk about where you are, what your blood work is saying, and whether Icarus is the right fit. If it's not, we'll tell you.