I built Icarus for the men who look after everyone except themselves.

I'm Shannon Bond, founder of Icarus Project.

I'm a former Australian champion in surf lifesaving and a published fitness model. I've coached for over 15 years and worked with Olympians and world champion athletes.

For years I ran my own gym on the Gold Coast, working from 4am to 8pm. I saw the same thing again and again. The men running businesses and big teams were the ones who found it hardest to look after themselves.

When I wanted proper blood tests for myself, I couldn't get doctors to run the ones I asked for. So I built my own blood panel with a lab and started tracking my numbers: sleep, recovery, stress and HRV (heart rate variability, a daily read on how well your body is recovering). Then I brought it to my clients.

That became Icarus Project. It starts with our own blood panel for men over 40, builds a plan around your real life, and gives you a coach to keep it on track.