One system for your health, built around the life you already have.
Most executives have tried the pieces on their own. A trainer. A diet. An app. Icarus puts them into one plan, starts with your blood work, and stays with you while you run it.
Sound familiar?
- You train when you can, you eat well most days, and you're still flat by mid-afternoon.
- You get most of the way there. Then a big month at work or a run of trips sets you back.
- You've spent good money on trainers, diets and apps, and you're still guessing.
The word we hear most from the men we work with is energy. They want it back.
Why it hasn't held before
A trainer sees you for an hour. Who looks after the other 23?
Diets and apps hand out generic rules without looking at your blood work. They don't know your schedule, your travel or your week. So you're left to work it out alone. When work gets busy, the plan is the first thing to go.
You solve hard problems for a living. Your health needs what your business already has: good data, a clear plan, and someone responsible for keeping it on track.
The Icarus Protocol™
Three steps, in order.
- 1
We test your blood
We start with our own blood panel, built specifically for men over 40. It covers 50 markers. We send you a referral, you take it to any major pathology centre in Australia, and we review your results for gaps. These are the things that can sit behind low energy, stubborn weight, and recovery that isn't what it used to be. Your plan starts from your numbers, so there's no guesswork.
- 2
We build your plan
Your nutrition plan and your training program are written for you. They're built around your schedule, your travel and the way you actually live. If you're in a different city every second week, your plan is built for that.
- 3
We coach you through it
This is the part that makes it stick. You have regular check-ins and weigh-ins, and ongoing coaching support. As your body responds, we adjust the plan. When work gets heavy, we adjust it again. Check-ins happen by message, voice call and video review.
Built around your travel
Your plan is built around travel from day one. Your training is written for wherever you'll be, whether that's home, a hotel, the office or a full gym, and your coaching carries on while you're away.
What we don't do
We're coaches. We don't diagnose or treat medical conditions. If your blood work shows something that needs a doctor, we'll tell you and connect you with a doctor we work with closely.
Ready to find out what your blood work is saying?
Apply now. We'll talk about where you are and whether Icarus is the right fit. If it's not, we'll tell you.